About Joha

Our story

Joha is one of Scandinavia's largest producers of underwear and sleepwear in wool and cotton for babies and children. The company was founded in 1963.

Joha's focus today is exactly the same as it was 60 years ago: Uncompromising quality, the best wool, durable fits and beautiful design. Joha was the first company to produce woolen underwear for children that can be machine washed, and over the past 40 years has been among the leaders in the European market.

The Joha name is marketed in sizes 40-170 for approx. 900 stores in Denmark, Norway, Sweden, Finland, Iceland, Germany, Belgium, the Netherlands, England and Japan.

Today we have approx. 350 employees spread over Europe.



Our wool

The unique properties of wool 

Wool has a fantastic ability to absorb moisture, thereby keeping your child dry and protecting the child's health and well-being.

With its insulating ability, wool naturally regulates the temperature - warms comfortably when it's cold and cools the body when it's hot. Ideal for both winter and summer.

Wool is moisture absorbent and can absorb up to 40 per cent. of its own weight, where cotton, by comparison, only takes up 8 per cent. In addition, wool is gentle on the skin –
and for particularly sensitive skin types, Joha has developed a quality with wool on the outside and cotton on the inside.



Our cotton

All our cotton collections are of the highest quality and we have dedicated an entire collection to organic cotton!



Our values

We take care of the environment 

Joha attaches great importance to environmentally friendly production. Our products have OEKO-TEX STANDARD 100 certification, which ensures that the products have been tested for harmful substances.

In addition, most of Joha's wool products are recognized by the international Woolmark certificate.

Woolmark is one of the world's most recognized textile labeling symbols. Products bearing this mark are tested according to The Woolmark Company's stringent requirements. It thus guarantees the best quality and purity of wool.

Most recently we have received "Animal Welfare" certifikatet.




Joha A/S
Genvejen 14
7451 Sunds


Phone: +45 9714 1722
Fax: +45 9714 2722
E-mail: [email protected]

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