Welcome to Joha!

Welcome to Joha's B2B webshop. Here, you can easily order your products whenever it suits you!



To find exactly the item you are looking for, a hyphen should be entered in the search field after the style numbers that only contain 4 digits. This will help show the exact items with the precise style number. For example, if the style number is 5006, you should enter it as 5006-
(This only applies to style numbers with 4 digits - other item numbers should be entered as they are)


If you have further questions or need help, feel free to contact us at:


Phone: +45 9714 1722
Email: [email protected]


Begin your Joha adventure here!


Our new summer collection!

Get ready for summer with our new summer collection. Treat yourself with styles in summery colors and elegant patterns!

Explore the collection here

Special release

See also our new short socks


Say hallo to Teddy!

Meet our newest family member, Teddy!


Meet Teddy!



Wool can be used all year round!

Joha's wool can be used both in summer and winter. Wool is temperature regulating - it provides pleasant warmth when it's cold, while also cooling the body on a hot summer day.


Read more about our wool



Our assortment 

We offer a wide assortment of different qualities such as wool, bamboo, and cotton - for both children and adults.


Explore the assortment here


Our wool 


Wool absorbs moisture and thereby keeps your child dry and protects the child's health and well-being. With its unique insulating ability, wool naturally regulates the temperature.

Read more 


With 100% cotton on the inside and 100% merino wool on the outside, kids with sensitive skin can enjoy the unique qualities of wool's too.

Read more


Our exclusive quality for those who wants the best of the best. The unique combination of wool and silk creates a light and comfortable feeling against the skin.

Read more


Our extra soft and light 100% merino quality. One of our absolute finest qualities and the perfect outer layer for e.g. outdoor use and in the stroller.

Read more


Joha is one of Scandinavia's largest producers of underwear and sleepwear in wool and cotton for babies and children. The company was founded in 1963.

Joha's focus today is exactly the same as it was 60 years ago: Uncompromising quality, the best wool, durable fits and beautiful design. Joha was the first company to produce machine-washable woolen underwear for children and has been among the leaders in the European market for the past 40 years.

The Joha name is marketed in sizes 40-170 for approx. 900 stores in Denmark, Norway, Sweden, Finland, Iceland, Germany, Belgium, the Netherlands, England and Japan.

Today we have approx. 350 employees spread over Europe.

Caring for the environment

Joha attaches great importance to environmentally friendly production. Our products have OEKO-TEX STANDARD 100 certification, which ensures that the products have been tested for harmful substances.


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