Our wool

WOOL

Wool absorbs moisture and will keep your child dry, protecting the health and well-being of the little ones. With it’s unique isolating qualities it naturally regulates the body temperature.

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WOOL/COTTON

With 100% cotton on the inside and 100% merino wool on the outside kids with sensitive skin can enjoy the unique qualities of wool too.

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WOOL/SILK

Our exclusive quality for those who wants the best of the best. The unique combination of wool and silk creates a light and comfortable feeling against the skin.

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SOFT WOOL

Our extra soft and light 100% merino quality. One of our absolute finest qualities and the perfect outer layer for e.g. outdoor use and in the stroller.

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Our History

Joha is one of the largest producers of wool and cotton underwear and sleepwear for babies and children in Scandinavia. The company was established in 1963.

To this day Joha’s focus is exactly the same as it was 60 years ago: uncompromising quality, the finest wool, a great fit and great design. Joha was the first company to create wool it is machine washable underwear for children and has been leading the European market for the past 40 years.

The Joha brand is sold in size 40-170 in almost 900 stores in Denmark, Norway, Sweden, Finland, Iceland, Germany, Belgium, Holland, England and Japan.

Today Joha employs approximately 350 people in Europe.

 

Caring for the environment

Joha attaches great importance to environmentally friendly production. Our products have OEKO-TEX STANDARD 100 certification, which ensures that the products have been tested for harmful substances.

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