Our story
Joha is one of the largest producers of wool and cotton underwear and sleepwear for babies and children in Scandinavia. The company was established in 1963.
Joha's focus today is exactly the same as it was 60 years ago: Uncompromising quality, the best wool, durable fits and beautiful design. Joha was the first company to produce woolen underwear for children that can be machine washed, and over the past 40 years has been among the leaders in the European market.
The Joha brand is sold in size 40-170 in almost 900 stores in Denmark, Norway, Sweden, Finland, Iceland, Germany, Belgium, Holland, England and Japan.
Today Joha employs approximately 350 people in Europe.