Our wool


Wool absorbs moisture and will keep your child dry, protecting the health and well-being of the little ones. With it’s unique isolating qualities it naturally regulates the body temperature.

Read more


With 100% cotton on the inside and 100% merino wool on the outside kids with sensitive skin can enjoy the unique qualities of wool too.

Read more


Our exclusive quality for those who wants the best of the best. The unique combination of wool and silk creates a light and comfortable feeling against the skin.

Read more


Our extra soft and light 100% merino quality. One of our absolute finest qualities and the perfect outer layer for e.g. outdoor use and in the stroller.

Read more

Our story

Joha is one of the largest producers of wool and cotton underwear and sleepwear for babies and children in Scandinavia. The company was established in 1963.

Joha's focus today is exactly the same as it was 60 years ago: Uncompromising quality, the best wool, durable fits and beautiful design. Joha was the first company to produce woolen underwear for children that can be machine washed, and over the past 40 years has been among the leaders in the European market.

The Joha brand is sold in size 40-170 in almost 900 stores in Denmark, Norway, Sweden, Finland, Iceland, Germany, Belgium, Holland, England and Japan.

Today Joha employs approximately 350 people in Europe.


Care for the environment

Joha attaches great importance to environmentally friendly production. Our products have OEKO-TEX STANDARD 100 certification, which ensures that the products have been tested for harmful substances.

Your item was added to basket

You are ordering more than we have in stock. The quantity have been adjusted